I believe in responsible companies. I believe in profits with principles.

I believe that being profitable gives you the freedom to make good decisions.

I believe that if a company can make a profit doing the right things the right way, it has the strength to say no to things that may compromise its hard-won integrity, and the capacity to say yes to things that could change their part of the world for the better.

Know, Know & be Known. Three rules for growth.

I doesn’t matter if you do or do not believe in an interventionist God, we have been given ever-more alarming signs for decades, and we do know the options to rescue ourselves, but we aren’t listening.

Design for your customers’ future not not your bottom line.

“Make no little plans, They have no magic to stir men’s blood.”

The magic 10 percent is a really good guide to remind you of the essential minimums.

It takes real courage to make commercial decisions that challenge the status quo, contrary to the way your industry normally goes about its business, because it is a very real risk. Doing the right thing, maintaining your integrity, even though it is so very hard is truly brave, and we should reward that courage with our custom.

“The noise has to connect together to generate a result. Noise can be very exciting, but it is only really useful if it is part of a journey with impact.”

This is a piece about sending the right thing, to the right person at the right time. This is about thinking inside the box.

Listening is more about what you feel than what you actually hear.

Just one small fight, but make it your own. 5 simple steps.

Marketing is not the ‘Why’ of your business. Marketing is THE WAY you do business.

For a business with purpose at its heart to succeed and grow, it needs more than one heartbeat.

Simon Sinek’s ‘start with Why’ has a lot to answer for. Good and bad.

Well be it, but just don’t you dare say it.

What hardcore punk bands can teach us about creative entrepreneurship.

If you really want to go places, you need to understand the power of empathy.

Now, more than ever, we need to talk business Mano a Mano.

It’s not good enough to make something work well, it has to work beautifully.

Be human, guard your reputation and never be boring.

B2B sounds like a faceless interaction between faceless corporations, but that’s not what B2B means at all to me.

Former Ad agency CEO Bob Hoffman thinks all deluded. No one gives a fox’s poo about brand stories; digital ads are a con and we’re obsessed with customers who have neither interest in, nor money for our products.

No one likes to be sold to. No one likes to marketed to either. We are bombarded at every click and every page by relentless and unwanted persuasion, which has presented most B2B sales and marketing professionals with a massive problem.