The Know Sessions Workshops
“The Know Sessions are perfect if you want to find your own way to build your business.”
Are you are planning to start your own business and need help getting ready to leap?
Have you started your own business but need help to make it grow, or to take it from a side project to being your main thing?
Is your company doing well, but you have bigger ambitions to make it grow and lack the experience or expertise to know how to make a big step up?
Do you need to get better at selling yourself, or your stuff, without selling your soul?
Are you too busy running your business to find time to grow your business?
Need help seeing the wood from the trees?
Then a Know Session is probably right for you.
I regularly run workshops for individuals and companies to help them clarify what they are doing, where they are going and how they are going to get there. They’re always different and are always tailored to suit the audience, but they nearly always follow the principles of Know, Know & Be Known - the most effective way I’ve found of planning any kind of campaign.
The workshops are designed to help people sell themselves and their services better, to get a more regular flow of good quality work, and to give them tools and techniques to maximise their existing contacts, networks and expertise.
Nearly everyone who comes to the workshops is either self-employed or leading a small young company, and although nearly everyone is an entrepreneur of some kind and an expert in their own discipline, most struggle with finding the time and resources to dedicate to growing their companies or practices. I show them, how to ‘make’ time and how to harness the numerous free tools available to them, as well as how to use them in a contemporary way that doesn’t feel ‘salesey’.
The framework of the day is based on ensuring that everyone understands the three fundamentals for any sales & marketing campaign, that I’ve simplified into know, know and be known. It’s an easy shorthand to make sure they clarify what they can do to reach the right people, in the right way with the right messages. Is your proposition right for your target market, and can those people easily find the relevant information to help them choose you and your services?
Do you know how long it takes for a client to buy your services - from first contact to signed contract - and do you really know what they and their colleagues need to hear/read/see to make the decision to hire you instead of someone else? Are you tracking that progress and ensuring that you do everything necessary to facilitate their purchasing process?
The answer to those questions is usually no, so I also spend some time either explaining some of the essential ‘old-school’ techniques of salesmanship that still apply, and showing how they can be incorporated into a routine that fits your (limited) time and budget.
Everyone always leaves with a clear and simple plan - with very specific aims, objectives and actions - that acts both as a roadmap and a to do list.
The cost of the Sessions includes a good lunch, beverages and two, hour-long, follow-up sessions (in person or via Skype) to hone and adapt your plan and to answer the inevitable questions that crop up when you get rolling with your plan.
“Tim’s workshop was insightful, helpful and, most importantly, great fun. Who doesn’t love some time away to re-think, re-focus… re-ally get to grips with the necessary steps to ensure business success. Highly recommend! “ Charlotte Raffo - Let’s Go This way
Give me a call or fill in the form below if you’d like to arrange one for you or your company.