Hamble Know Session @ The Bugle 15/11/18

IMG_0854.JPG
IMG_20161214_174741.jpg
IMG_0854.JPG
IMG_20161214_174741.jpg

Hamble Know Session @ The Bugle 15/11/18

150.00

Thursday 15th November 2018 @ The Bugle, Hamble 10am - 4pm

A one day workshop for people with growing companies who want to learn how to sell themselves without selling their souls. Includes drinks & lunch.

Quantity:
Purchase Ticket

More info…

The workshops are designed to help people sell themselves and their services better, to get a more regular flow of good quality work, and to give them tools and techniques to maximise their existing contacts, networks and expertise.

Nearly everyone who comes to the workshops is either self-employed or leading a small young company, and although nearly everyone is an entrepreneur of some kind and an expert in their own discipline, most struggle with finding the time and resources to dedicate to growing their companies or practices. I show them, how to ‘make’ time and how to harness the numerous free tools available to them, as well as how to use them in a contemporary way that doesn’t feel ‘salesey’.

The framework of the day is based on ensuring that everyone understands the three fundamentals for any sales & marketing campaign, that I’ve simplified into know, know and be known.  It’s an easy shorthand to make sure they clarify what they can do to reach the right people, in the right way with the right messages. Is your proposition right for your target market, and can those people easily find the relevant information to help them choose you and your services?  

Do you know how long it takes for a client to buy your services - from first contact to signed contract - and do you really know what they and their colleagues need to hear/read/see to make the decision to hire you instead of someone else?  Are you tracking that progress and ensuring that you do everything necessary to facilitate their purchasing process?

The answer to those questions is usually no, so I also spend some time either explaining some of the essential ‘old-school’ techniques of salesmanship that still apply, and showing how they can be incorporated into a routine that fits your (limited) time and budget.