Resources I often mention in my workshops

Know, Know & be Known.

Three rules for growth.

Nutshell - the best Marvin [CRM] for small businesses.

Imposter Syndrome? Don’t worry - Dan Germain of Innocent doesn’t know what he’s doing either.

The Obstacle is the way - What stands in the way becomes the way.

The wonderful Valuable Content - tonnes of great resources and guides. How to write a manifesto is very good. Sign up for their newsletter.

The corporate culture of Ogilvy & Mather, as set down by David Ogilvy

Jim Rohn - Success Leaves Clues

How to Tell Your Story So the World Listens - Bobette Buster

David Marquet’s Book - Turn The Ship Around (the brief explainer is below)


Simon Sinek’s Golden Circle

“In the western culture, it is represented as the intersection between 4 circles. What you love, what you are good at, what the world needs, what you can be paid for. Whichever interpretation or representation we give to ikigai, identifying and finding it brings a unique self-understanding and a strong and rewarding feeling of happiness, wellness, fulfillment. It provides a deep sense of purpose.”


Documentally - regular, eclectic, personal and brilliant newsletter on creating ‘content’ and lots of interesting cultural stuff. “What I’m looking for is a curator with an emotional intelligence and informed curiosity and they are rare as rare can be.” [I pay £4 a month for it and it’s worth every penny, but you can get if for free too.] Sign up.

This is an excellent interview with Rick Ridgeway who is Vice President of Public Engagement at Patagonia. He’s a true dude and he’s super wise on using business for good  [Looking Sideways Podcast]

Make a damn good plan to grow. [a brief guide to my format]

Some other things I wrote:

It Ain’t What You Do It’s The Way That You Do It.

5 Point Manifesto For Doing Better Business With Businesses.

Never ever be boring.

Find out who you are then be it on purpose (includes stories about dildoes.)

Thanks to Rich for the reminder that ‘you don’t know Jack’. It’s an ad for IBM’s data marketing tools (which I do not endorse) but it makes a very good point about really ‘knowing your enemy’.

Fast Good Cheap - pick two.

If you click the image below you should get a PDF of a dozen of the most useful slides from my presentation deck.

The best of Swiss Toni